Essaouira: Morocco’s Laid-Back Coastal Gem

Essaouira

Imagine a place where golden beaches meet historic walls, where the ocean breeze carries the scent of fresh seafood and spices, and where art, culture, and history blend seamlessly. Welcome to Essaouira, Morocco’s most charming seaside city.

Unlike the bustling souks of Marrakesh or the grand palaces of Fes, Essaouira offers something different—tranquility, authenticity, and stunning Atlantic views. Whether you're a history lover, a beach enthusiast, or a foodie, this coastal gem has something for you.

Here’s everything you need to know before visiting Essaouira.

Why Visit Essaouira?

A Relaxing Escape – Compared to Morocco’s larger cities, Essaouira has a slower pace, making it the perfect getaway.
Stunning Atlantic Coastline – Enjoy long walks on the beach, kitesurfing, or simply watching the waves crash against the historic ramparts.
Rich History & Culture – From Portuguese fortresses to vibrant souks, Essaouira has a fascinating past waiting to be explored.
Incredible Seafood – Freshly caught fish, grilled to perfection, is a must-try in Essaouira!
Game of Thrones Connection – If you're a fan, you’ll recognize Essaouira as Astapor, the city of the Unsullied in Game of Thrones.

Top Things to Do in Essaouira

  1. Wander Through the Medina 

Essaouira’s UNESCO-listed medina is a maze of blue-and-white alleyways, lively souks, and local artisan shops. Unlike Marrakesh or Fes, the streets here are less crowded and easier to navigate, making it a relaxed shopping experience.

Must-Visit Spots:

  • Place Moulay Hassan – The main square, perfect for people-watching and enjoying a mint tea.
  • Artisan Shops – Essaouira is famous for its handmade wooden crafts, colorful textiles, and silver jewelry.
  • Art Galleries – The city has a thriving art scene, with many galleries showcasing local talent.
  1. Visit the Historic Skala de la Ville 

Essaouira’s old fortress walls and cannons stand proudly above the crashing Atlantic waves. Built by the Portuguese in the 16th century, these ramparts offer some of the best panoramic views of the ocean and city.

Why Visit?


Best spot for sunset views over the Atlantic
Iconic filming location for Game of Thrones (Astapor scenes)
Great for photography with its stone walls and sea backdrop

  1. Stroll Along Essaouira Beach

Essaouira’s wide, sandy beach is famous for its strong winds, making it a hotspot for kitesurfing and windsurfing. If you’re not into water sports, you can still enjoy:

  • Camel or horse rides along the shore 
  • Fresh seafood BBQs at beachside cafés 
  • Relaxing walks with beautiful ocean views 
  1. Experience Essaouira’s Seafood Scene

Essaouira is a paradise for seafood lovers! Head to the port-side fish stalls, where you can pick your fish, and have it grilled fresh in front of you.

Must-Try Dishes:

  • Grilled Sardines – Essaouira’s signature dish 
  • Calamari & Prawns – Cooked to perfection 
  • Seafood Tagine – A Moroccan twist on classic seafood flavors 
  1. Explore the Jewish Quarter (Mellah) 

Essaouira once had a thriving Jewish community, and traces of its influence remain in the Mellah (Jewish Quarter). Visit:

  • Synagogue Slat Lkahal – A beautifully restored 19th-century synagogue.
  • Jewish Cemetery – One of the oldest in Morocco, offering insight into the city’s diverse past.
  1. Take a Day Trip to the Argan Forests

Essaouira is surrounded by Argan tree forests, where you can see goats climbing trees (yes, really!) and visit local women’s cooperatives to learn how Argan oil is made.

Tip: This is the best place to buy authentic Argan oil, used for cooking and skincare.

Best Time to Visit Essaouira

Essaouira is great to visit year-round, but the best months are:

April – June & September – November – Pleasant temperatures, fewer crowds.
July & August – Windy but cooler than inland Morocco, perfect for kitesurfing.

How to Get to Essaouira

By Car – Essaouira is a 2.5-hour drive from Marrakesh. Renting a car is a great option if you want flexibility.
By Bus – Comfortable buses like Supratours and CTM run daily from Marrakesh (around $10 per ticket).
By Air – Essaouira has a small airport with limited international flights.

Where to Stay in Essaouira

For Luxury: L'Heure Bleue Palais – A stunning riad with a rooftop pool and elegant décor.
For Mid-Range: Riad Chbanate – A cozy, traditional riad with modern comforts.
For Budget: Hotel Sahara – A simple but charming stay near the medina.

Tips for Tourists

Dress Comfortably – Essaouira is breezy, so bring a light jacket, even in summer.
Try Haggling in the Souks – Prices aren’t fixed, so practice your bargaining skills!
Respect Local Customs – While Essaouira is relaxed, modest dress is still appreciated.
Bring Cash – Some small shops and cafes don’t accept credit cards.

Final Thoughts: Is Essaouira Worth Visiting?

Absolutely! Essaouira is one of Morocco’s most underrated destinations, offering a blend of history, culture, ocean views, and delicious food. Whether you’re looking to explore a scenic medina, relax on the beach, or indulge in fresh seafood, Essaouira is a must-visit.

So, when planning your Morocco itinerary, don’t skip this coastal gem—you’ll fall in love with its charm!

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